PONTE VEDRA BEACH, Fla.— The PGA TOUR announces a four-year partnership with Bushmills Irish Whiskey, which has been named the “Official Whiskey of PGA TOUR and PGA TOUR Champions.” Bushmills will join the PGA TOUR across upcoming tournaments to introduce this storied brand to golf fans who choose to chart their own course and try a new style of whiskey.
As part of the TOUR’s Official Marketing Partner program, Bushmills Irish Whiskey will launch a new national retail suite, full-service digital campaign, branded onsite activations and exciting consumer sweepstakes giving fans across participating markets a chance to access exclusive PGA TOUR rewards. Bushmills will also be serving up signature Irish coffees while introducing a range of aged single malts from its onsite whiskey bar.
“Bushmills has spent more than 400 years honing its craft with an unwavering commitment to progression, which makes for a natural pairing with the PGA TOUR,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships. “We are excited to welcome Bushmills as an Official Marketing Partner and the PGA TOUR’s first Official Whiskey, and we look forward to offering our fans this premium Bushmills experience alongside Maestro Dobel at TOUR events nationwide.”
The Irish whiskey becomes the second spirit from Proximo Spirits to partner with the PGA TOUR, as Maestro
Dobel was named the first Official Tequila of the PGA TOUR and PGA TOUR Champions in March 2021. Maestro
Dobel continues to etch further into the golf scene, having recently announced a multi-year agreement with 11-time PGA TOUR winner and Golf Maestro, Jon Rahm. With the Maestro Dobel extension, both spirits’ designations will now extend through 2026.
“Having doubled in size over the past 10 years, the Irish whiskey category continues to attract new drinkers who are looking for more premium single malt offerings,” said Lander Otegui, SVP Marketing at Proximo Spirits. “As long-standing leaders in Irish single malt, we’re excited to give thousands of PGA TOUR fans a taste of our 400-year-old liquid history. As an Official Marketing Partner for the next four years, Bushmills will be able to share our award-winning single malts and beloved Irish coffees on the course with a new dedicated fan base.”
As the world’s oldest licensed whiskey distillery, Bushmills has weathered famine, fire and the American
prohibition emerging from each trial with a steadfast conviction for doing things the right way. As leaders in Irish whiskey, Bushmills is instantly recognized as the only Irish whiskey that stays true to the ancient distilling tradition of using single malt whiskey across both its award-winning single malt portfolio and signature smooth blends.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and administers the PGA TOUR Qualifying Tournament and PGA TOUR University. TOUR members represent the world’s best players, hailing from 24 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 26 languages via 44 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.64 billion.
About Bushmills Irish Whiskey
Bushmills Irish Whiskey is crafted with care and passion at the world’s oldest licensed whiskey distillery, The Old Bushmills Distillery. Bushmills has more than 400 years of whiskey-making heritage, which has been passed down through generations. The brand’s award-winning triple distilled single malt whiskey is renowned for its signature smooth taste and famous house style.
Bushmills Blended Irish Whiskey. 40% Alc./Vol. (80 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. 2023 Proximo, Jersey City, NJ. Please drink responsibly.
About Maestro Dobel Tequila
Maestro Dobel Tequila was born in Jalisco, Mexico in 2003 from a groundbreaking family of tequila-makers, who challenged traditional production methods to create the first modern expression of tequila. With deep respect for legacy, founded by 11th generation tequila maker Juan Dobel, Maestro Dobel is a modern expression of tequila, with a heritage and refined craft that spans over 250 years. Maestro Dobel is an innovator in the category – having introduced to the global market the first cristalino with Dobel Diamante and the first smoked tequila with Humito – and has produced some of the finest and smoothest range of tequilas.
Maestro Dobel Tequila. 40% Alc. /Vol. (80 Proof). Trademarks owned by Maestro Tequilero, S.A. de C.V. 2021 Proximo, Jersey City, NJ. Please enjoy responsibly.
For More Information:
https://bushmills.com/