Cannabidiol (CBD) is enjoying its moment as one of the hottest ingredients in the food and beverage industry. But even as regulations on hemp production have been lifted and more states adopt pro-cannabis stances, consumer education remains a key concern for the nascent CBD market.
Beverage brands are at the front of a campaign to protect sales of cannabidiol (CBD) in California, after the state’s Department of Public Health (CDPH) released a revised FAQ stating the hemp-derived ingredient is not approved as a food or dietary supplement.
Following our coverage of CBD as a rising functional ingredient in beverage, Part 2 of this story looks at how brands are looking to bring it to market and the challenges they face with production, distribution, branding, and an uncertain regulatory and shipping environment that drags on what is expected to be a huge business.
Kickback Cold Brew, a Los Angeles-based company, recently announced a new line of Cannabidiol (CBD) infused cold brew tea beverages for consumers.
