Crunchy Hydration Levels Up with New Flavor, National Partnerships & Expanded Retail
Crunchy Hydration, the women-founded sparkling wellness water, is making waves this summer with a bold rebrand, the launch of its tropical Pineapple Coconut Calm, and an exclusive upcoming 4-pack debut on Thrive Market.
With over 650 retail locations, including Whole Foods, Kroger, Wegmans, and a growing network of independent stores, Crunchy is solidifying its position in the fast-growing functional beverage space.
Rebrand with Impact
Crunchy recently introduced a vibrant, elevated look designed to stand out in national retail while staying true to Crunchy’s mission: to improve mental and physical health through mindful hydration.
Pineapple Coconut
This piña colada inspired flavor delivers a burst of tropical refreshment with 0 sugar, 0 calories, and absolutely no sugar alternatives – a rare find in the functional beverage space. Instead, it’s powered by a blend of adaptogens, nootropics, and electrolytes to help consumers keep calm while staying hydrated. It’s the perfect balance of flavor and function, tapping into the growing demand for clean-label beverages that deliver both wellness benefits and a craveable taste.
E-Commerce & Strategic Growth
The exclusive Thrive Market 4-pack positions Crunchy Hydration in a premier online marketplace for health-conscious consumers, expanding brand reach and trial nationwide.
“We’ve built Crunchy with intention — every flavor, every ingredient, every partnership is about delivering both function and joy,” said founder & CEO Megan Riggs. “This launch with Thrive Market and the momentum we’re seeing in retail prove we’re ready for the next stage of growth.”
Momentum in the Better-For-You Space
With strong online traction, continued location expansion, and accelerating same-store sales, Crunchy Hydration is quickly becoming one of the most exciting brands in the better-for-you beverage space.
About Crunchy Hydration
Crunchy Hydration was founded by Virginia Beach native, Megan Riggs. After graduating from UVA and spearheading West Coast operations in LA for a global training company, Megan began struggling with anxiety and burnout. When traditional medicine fell short, she turned to natural wellness and embarked on a healing journey through Thailand, where she embraced a simpler, holistic lifestyle. Fueled by a renewed passion for mental and physical health, Megan returned to the East Coast and launched Crunchy – built to bring healing and self-care into the everyday ritual of hydration.