Distribution: RYZE Adds More Mushroom Lattes To Target
In distribution news, RYZE added more lattes to Target, Gym Soda is entering NYC with Big Geyser and Walmart modernizes its iced tea set.
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
Submit Distribution News
If you’re expanding distribution or have news related to the beverage distribution network, submit your news to our team.
In distribution news, RYZE added more lattes to Target, Gym Soda is entering NYC with Big Geyser and Walmart modernizes its iced tea set.
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
Non-alcoholic social tonic maker Hiyo is rolling out to nearly 2,000 Target stores nationwide, according to the brand, as well as online via Target.com.
In distribution news, HappyPop has ventured out of Southern California with a 10-store launch in Central Market locations in Texas while ketone and kava beverages have signed on with Sprouts.
The NFL season is well underway, the NBA is preparing for opening day, and MLB is heading towards the World Series. But the championship bout for leadership in the sports drink space is neverending, and Chicago-based GoodSport is now making a drive to prove it’s a contender.
Ten years after launching, Open Water has refreshed its packaging in an effort to highlight the brand's sustainability mission as it aims to increase its retail footprint.
Coconut water-based hydration beverage Coco5 is pushing deeper into retail across the country, expanding with chains like Target, CVS and several convenience stores; Also, Premium coconut water brand Once Upon a Coconut is growing out its DSD network and Startup energy drink brand KEY goes chainwide in Sprouts.
Sports drink maker Barcode is now the official performance drink of both the San Antonio Spurs and the Miami Heat with five-year deals granting the brand marketing in-arena as well as additional distribution opportunities.
Adult non-alc retailers are responding to growing demand and increased competition by focusing on experiential and community building retail strategies to keep consumers coming back for more.
Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers.
Our latest distribution roundup finds Eva Longoria’s Casa Del Sol securing a national deal with Southern Glazer’s Wine & Spirits and Hella Cocktail Co’s new RTD margarita line building a California footprint, while Ponyboy Slings celebrates a packaging refresh with bigger moves into Nashville and Kentucky.
Non-alcoholic beverage sales “modestly accelerated” in the latest two-week period ending September 7, with those sales increases driven by improved volumes amid stable pricing growth.
After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the successful adoption of low-dose, hemp-derived cannabis beverages.
Molson Coors chief commercial officer Michelle St. Jacques laid out the company’s 2025 strategy in the U.S. as part of its “next chapter” as she opened the 2024 distributor convention in San Antonio Tuesday afternoon.
Hemp-derived cannabis companies face an uncertain path forward as they navigate an increasingly difficult climate for retail distribution as states like California restrict what can be sold and where.
Citing concerns over public health, California's Governor Gavin Newsom proposed on Friday an emergency regulation that will heavily restrict “intoxicating hemp products.”
In the emerging adult non-alcoholic segment, we’ve seen retailers like Sèchey and Boisson make the jump from online to brick-and-mortar stores in search of a wider audience. It’s a smart strategy – but can it be reverse engineered for another new and disruptive category: THC infused drinks?