Distribution: RYZE Adds More Mushroom Lattes To Target
In distribution news, RYZE added more lattes to Target, Gym Soda is entering NYC with Big Geyser and Walmart modernizes its iced tea set.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Sol-ti Bets on Foodservice Expansion With Key Hires, Multifunctional Shots
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
Distribution: Hiyo Goes National with Target
Non-alcoholic social tonic maker Hiyo is rolling out to nearly 2,000 Target stores nationwide, according to the brand, as well as online via Target.com.
Additional Content
Distribution: Guayakí Completes Transition to Third-Party Model
Guayakí Yerba Mate is once again embracing DSD distribution, announcing this week that it has completed a transition from self-distribution to “a predominantly third-party distribution model” that includes national coverage through Anheuser-Busch InBev houses.
Magic Mind’s ‘Mental Performance’ Elixir Plots Retail Expansion
"Mental performance" shot brand Magic Mind is expanding its functional 2 oz. drinks into more retail doors this year on the back of a strong online subscriber base and a new investment secured last year.
Embracing The Buzz: Adult Non-Alc’s Evolution
The adult non-alcoholic (ANA) beverage category has been driven recently by demand for functional options intentionally crafted to have an effect and positioned toward experiential occasions.
Saint James Tea Brews A Sports Arena Partnership
Saint James Iced Tea has signed a multi-year partnership at the Barclays Center offering advertising, activation and brand-building opportunities.
Distribution: Proud Source Carves Path to NYC With Dora’s
Roughly a year after being acquired by SOURCE Global, aluminum packaged spring water brand Proud Source is hoping a new distribution pact with New York powerhouse Dora’s Naturals will get its increasingly national business flowing at the start of 2025.
Distribution Roundup: ProBugs Crawl into Harris Teeter, Parch Hits H-E-B
Harris Teeter stores across the country will soon have some “bugs” crawling onto shelves: Leading U.S. kefir brand Lifeway Foods is launching its kid-friendly ProBugs Organic Kefir line into over 250 of the retailer’s stores.
KeHE Onboards New Fee Consolidation Program
KeHE has introduced a new opt-in fee structuring program that allows emerging brands to trade associated, first-year onboarding fees for a consistent 2% flat rate, a move intended to make the distribution powerhouse “easier and more cost effective” to work with.
Mela Enlists NBA Star Josh Hart Amidst Push For Wide Appeal
With the help of new brand ambassador NBA star Josh Hart, watermelon water brand Mela is taking a broad distribution approach targeting independent convenience and mass retailers.
Daily Briefing (Insiders Only): A Stop At Union Kitchen’s Meet the Makers
This weekend, Union Kitchen opened up the kitchen doors and invited in hundreds of attendees while offering a chance to chat with, sample and shop nearly 150 brands during its Meet the Makers event. Here’s some highlights from what we saw.
Distribution: hi Seltzer Goes D9, G Spot Makes U.S. Debut
In this distribution roundup, hi Seltzer brings its new delta 9 THC drinks to Total Wine & More while Gillian Anderson's functional wellness drink G Spot lands in the U.S. at Pop Up Grocer!
Distribution: Ghia Locks in New Partnerships, Grounded Makes U.S. Debut
Non-alcoholic aperitif brand Ghia is making a much-anticipated leap into the natural channel next month, as it launches in over 100 Whole Foods Market stores in 12 states and in 43 Wegmans Food Market locations in Western New York.
Daily Briefing (Insider Only): DSD Darling Dora’s Doubles Down on Expansion
Call it one of those “good” problems: NYC-based cold-chain DSD house Dora’s Naturals is operating at about 130% capacity from its current warehouse, said head of business development Tanya Seber on a call last week.
Game On: Inside Olipop’s Burgeoning Sports Sponsorship Strategy
Olipop is unlocking opportunities by bringing the brand to new consumers through sports sponsorships with a variety of teams from professional basketball to men's and women's soccer.
Generous Brands Repositions As “Dedicated Beverage Company”
Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a "dedicated beverage company."