Magic Mind Secures New $12M Investment
Mental performance shot maker Magic Mind secured $12.4 million of a nearly $16 million round as it grows its retail footprint.
Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the beverage industry. Explore what the financial future looks like for beverage entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Daily Briefing (Insiders Only): Big Weed Bets on Bevs
If beverage entrepreneurs somehow thought the THC drink business would be more “chill” than the non-infused side, they might soon learn a hard lesson.
Uncle Arnie’s Raises $7.5M, Targets ‘Category Leadership’ in THC Drinks
Cannabis beverage brand Uncle Arnie’s is planning to nearly double its team from 40 to 75 employees after closing a $7.5 million investment round co-led by Mindset Capital and Delta Emerald Ventures.
Additional Content
Odyssey Raises $6M As Brand Embraces “Straight Up Energy” Identity
Functional mushroom drink maker Odyssey has raised $6 million in a new funding round backed primarily by family offices and individual investors, as the Florida-based company seeks to build on expansion gains from 2023 this year.
Redcon1 Goes “Prime Time” With Deion Sanders
Sport nutrition and energy drink maker Redcon1 announced today that Deion Sanders has joined the brand as a minority investor and will help build awareness and grow its beverage distribution into new retail channels.
JuneShine Receives 7-Figure Investment From Private Equity Firm InvestBev
California canned cocktail and hard kombucha maker JuneShine has received a seven-figure investment from private equity firm InvestBev.
Asahi Group Backs NA Retailer The Zero Proof to Boost Wholesale Business
As another Dry January comes to a close, non-alc online retailer and importer The Zero Proof is taking a bigger step into the rising category with funding from Asahi Group Beverages & Innovation, the U.S.-based venture arm of Asahi Group Holdings.
FABID’s 2023 Annual Report: Deal Doldrums
For those of you looking for a variety of levels of investment capital, the frustration was real in 2023. Deals were down. That’s the read from the FABID 2023 Annual Report, which hit our screens yesterday.
Petalfast Targets Expansion with $8M Raise
Cannabis brands accelerator and distribution platform Petalfast has raised $8 million in an equity funding round led by a group of family offices in order to support the business’s expansion into new markets.
Sanzo Adds: $5M (And Counting) In New Investment Round
Asian-inspired sparkling water brand Sanzo has opened a new investment round that has already raised $5 million of the desired $8 million as the brand expands its distribution into new regions throughout the U.S.
Sprecher Brewing Co. Acquires Juvee
Marking its third acquisition since 2021, Wisconsin-based beer and craft soda producer Sprecher Brewing Company announced today it has acquired functional energy drink brand Juvee for an undisclosed sum.
Nutrabolt Invests In TikTok-Powered Wellness Brand Bloom Nutrition
Nutrabolt, the nutrition supplement maker behind Cellucor and C4, has taken a 20% ownership stake in health supplement maker Bloom Nutrition.
Nutpods CEO Haydon on Acquisition: “We’re Just a Bigger Player Now”
Nutpods founder and CEO Madeline Haydon says the plant-based coffee creamer brand is only getting started following its acquisition today by Kroger-backed investment group MPearlRock.
VUUM Marries Protein and Energy with Sparkling Beverage Launch
It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.
Snapchill Coffee Shifts Strategy Towards Manufacturing, With Walmart Onboard
Cold coffee manufacturer Snapchill has found success co-packing for specialty roasters using its patented, rapid chilling technology and is now readying to launch an ecommerce platform with Walmart to bring more regional coffee brands to the ready-to-drink set.
Rainforest Distribution Acquires New England Distributor Associated Buyers
Rainforest Distribution Corp. has acquired New England natural and specialty foods distributor Associated Buyers, the companies announced this week. According to a press release, the companies will take roughly two months to transition the Associated Buyers’ network into the Rainforest system.
With Humm Acquisition, SYSTM Homes in on Gut Health
Yesterday, California-based CPG company SYSTM Foods announced it had acquired Humm Kombucha for an undisclosed sum. The deal now places the nearly 15-year-old brand under the command of SYSTM’s executive team, which also operates two other functional beverage acquisitions - REBBL and Chameleon Organic Coffee.