Magic Mind Secures New $12M Investment
Mental performance shot maker Magic Mind secured $12.4 million of a nearly $16 million round as it grows its retail footprint.
Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the beverage industry. Explore what the financial future looks like for beverage entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Daily Briefing (Insiders Only): Big Weed Bets on Bevs
If beverage entrepreneurs somehow thought the THC drink business would be more “chill” than the non-infused side, they might soon learn a hard lesson.
Uncle Arnie’s Raises $7.5M, Targets ‘Category Leadership’ in THC Drinks
Cannabis beverage brand Uncle Arnie’s is planning to nearly double its team from 40 to 75 employees after closing a $7.5 million investment round co-led by Mindset Capital and Delta Emerald Ventures.
Additional Content
Zevia: Sales, Volume Drops in Q3 But Gross Margins Improve
Unit sales and volumes for Zevia were down during Q3, with more drops expected to come as the better-for-you beverage company seeks to solve its supply chain issues.
Brain-Boosting Brand Evermind Raises $1.3M, Launches Online Sales
After closing a $1.3 million funding round, functional beverage startup Evermind is thinking big as it launches online direct-to-consumer sales. Based in Pennsylvania, Evermind produces a line of plant-based “cognitive elixirs” intended to support brain function and mental energy.
Keurig Dr Pepper, Electrolit Agree On Long-Term Sales & Distribution Pact
Keurig Dr Pepper (KDP) this morning announced a long-term partnership with Mexican beverage company Grupo PiSA to distribute fast-rising sports drink Electrolit across the U.S., filling a major hole the KDP's portfolio that's been missing since watching BodyArmor flee into the arms of Coca-Cola back in 2019.
Eat the Change Raises $14M as Tea Biz Grows
Eat the Change (ETC) has brought in another $14 million in growth capital to fuel its quest of changing consumers’ eating habits by widening distribution of Just Ice Tea and further testing its Cosmic Chews snacks.
BCAA Bet: Optimum Nutrition Rebrands AMIN.O. Energy Drink
Optimum Nutrition has revamped the packaging of its RTD energy drink Amin.O Energy as the company invests in bringing the product to wider distribution.
Better Booch to Acquire Live Beverages in First M&A Deal
Startup kombucha brand Better Booch is moving to finalize its first acquisition as it has signed an agreement to acquire the assets of fellow fermented drink maker Live Beverages in a move aimed at reaching profitability.
New Money: Alethia’s First Fund Targets Bev-Alc
Alethia Venture Partners is targeting bev-alc brands and companies that complement its beverage investments in its initial $50 million fund.
InvestBev Backs Celeb-Branded Thomas Ashbourne RTDs
Spirits-focused private equity firm InvestBev has backed Thomas Ashbourne Craft Spirits, the ready-to-drink brand crafted with the help of celebrities like Sarah Jessica Parker. Terms of the deal were not disclosed.
Featured – Stumped on Valuation? Talk to an Investor. SWAT Equity and FABID Break it Down
Finding the right valuation of your business is not just crucial to fundraising, but affects the long-term health and success of your company for years to come. Join Sarah Foley of Swat Equity and Ryan Williams of FABID as we discuss the risks of going too high or low, how to get to the right number, and to ask your own questions LIVE with the experts.
Featured – The State of Growth Capital: Deal Flow, Valuations & Expectations for Future Funding
Growth capital is the fuel for beverage companies seeking to accelerate and transform – but how are growth equity investors evaluating the brands and founders who are pitching them? Our panel discusses deal flow, valuations, boards and their expectations for future funding trends.
Boisson: Non-Alc Retailer Lands Backing From Pernod Ricard’s Venture Arm, Adds New CEO
As the momentum behind zero-proof drinks shows no signs of abating, leading non-alc retailer Boisson is taking steps to secure its place within the expanding category, bringing on a new…
Featured – How to Build a Nimble, Capital-Efficient Brand
Elliot Begoun is a 30-year industry veteran, author, and the Founder of TIG, a 1:1 customized alternative accelerator focused on helping emerging natural product brands grow. TIG works with its entrepreneurs to build nimble, capital- efficient, resilient brands that become tardigrades not unicorns.
Spirits M&A: Illva Saronno Buys Sagamore, William Grant & Sons Adds Gin
With American whiskey on the rise, a major rye distiller was swooped up by an Italian spirits group, while veteran and new players in spirits made bets on U.K. brands finding success across the pond. We recap another busy week in spirits M&A.
Health-Ade Takes To The Airwaves With iHeartMedia
Audio media giant iHeartMedia has invested an undisclosed amount in kombucha company Health-Ade in a deal that will leverage the media company's reach with consumers and bring the gut health beverage brand to new audiences.