Beverage School Winter 2021 - Capital Efficient CPG

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Featuring Elliot Begoun, CEO, TIG Brands

Elliot Begoun is a 30-year industry veteran, author, and the Founder of TIG, a 1:1 customized alternative accelerator focused on helping emerging natural product brands grow. TIG works with its entrepreneurs to build nimble, capital- efficient, resilient brands that become tardigrades not unicorns. Catch him at FoodBytes, the Hirshberg Entrepreneurship Institute, the Natural Products Business School, and find his articles in publications such as the Huffington Post, SmartBrief, and New Hope.