Beverage School Winter 2021 - Capital Efficient CPG

Featuring Elliot Begoun, CEO, TIG Brands


Elliot Begoun is a 30-year industry veteran, author, and the Founder of TIG, a 1:1 customized alternative accelerator focused on helping emerging natural product brands grow. TIG works with its entrepreneurs to build nimble, capital- efficient, resilient brands that become tardigrades not unicorns. Catch him at FoodBytes, the Hirshberg Entrepreneurship Institute, the Natural Products Business School, and find his articles in publications such as the Huffington Post, SmartBrief, and New Hope.

Transcript

Speaker 1 [00:04] Hi everybody. Elliott Began with Tig Brands. Gonna spend a little time today with you talking about capital efficient CPG. And there's a lot out there on capital efficiency, but not a lot on what it actually is and how you actually achieve it. So, I'm gonna break it down for you into the 10 fundamental traits of capital efficiency. Call them the tardigrade traits. Now, these are the traits that embody the brands that are taking the path that is a little bit less traveled. The path not of the unicorn, but the path of a nimble, capital efficient, and resilient brand. So, let's…

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