Beverage School Winter 2021 - Getting Hold of COGS

Rob Leichman, Founder/CEO, The Lyric Group

Rob has been involved in the specialty food trade for over twenty years, with a proven record of success in global sales, strategic planning, packaging, team-building, new product development, distribution, procurement and import/export management. He has deep and established relationships with buyers in every major distribution channel: specialty retail, grocery, club stores, foodservice, direct to consumer, drug and export. His long-standing sales relationships include retailers such as Whole Foods Market, Williams-Sonoma, Target, Walmart, Publix, The Fresh Market and Dean & DeLuca.

Transcript

Rob Leichman [00:04] Hi, everyone. I'm Rob Leichman from the Lyric Group. We help brands from ideation, pre-revenue, all the way up to large multinationals on everything from strategic planning, finding the right co-manufacturing partner, branding, positioning, writing a Great effective pitch deck for investors and for retailers, helping brands with sales and marketing and everything in between to help brands grow. Today we're gonna talk about cost of goods sold and why cogs are the foundation of your business. So today we're gonna be talking about cost of goods sold. We're gonna define them,…

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