Investment

Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the beverage industry. Explore what the financial future looks like for beverage entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.

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Culture POP Raises $21M In New Investment

Probiotic soda brand Culture Pop raised $21 million from new investors which include Enlightened Hospitality Investments — the investment arm of restaurateur Danny Meyer — and a private investment by Howard Schultz.

Suja Appoints Former Stone Brewing Chief Maria Stipp As CEO

Suja Life, the parent company to Suja Organics and Vive Organics, announced today it has appointed Maria Stipp as its new CEO, effective Feb 20, while current chief executive, Bob DeBorde, moves into retirement.

Fourth Quarter Finance Review: Has “Carnage in Consumer” Hit Bottom?

In good times, a rising tide lifts all boats – but right now, the hunt is on for seaworthy vessels, according to investors. Otherwise, judging by the last quarter of the year, it’s clear that the financial doldrums are going to stay for a while for brands.

Redcon1 Goes “Prime Time” With Deion Sanders

Sport nutrition and energy drink maker Redcon1 announced today that Deion Sanders has joined the brand as a minority investor and will help build awareness and grow its beverage distribution into new retail channels.

FABID’s 2023 Annual Report: Deal Doldrums

For those of you looking for a variety of levels of investment capital, the frustration was real in 2023. Deals were down. That’s the read from the FABID 2023 Annual Report, which hit our screens yesterday.

Petalfast Targets Expansion with $8M Raise

Cannabis brands accelerator and distribution platform Petalfast has raised $8 million in an equity funding round led by a group of family offices in order to support the business’s expansion into new markets.

Sanzo Adds: $5M (And Counting) In New Investment Round

Asian-inspired sparkling water brand Sanzo has opened a new investment round that has already raised $5 million of the desired $8 million as the brand expands its distribution into new regions throughout the U.S.

Sprecher Brewing Co. Acquires Juvee

Marking its third acquisition since 2021, Wisconsin-based beer and craft soda producer Sprecher Brewing Company announced today it has acquired functional energy drink brand Juvee for an undisclosed sum.

VUUM Marries Protein and Energy with Sparkling Beverage Launch

It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.