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The money will fuel a strategic pivot aimed at attracting younger consumers, with the zero-sugar soft drink maker promising more functional innovations and influencer-focused digital marketing.
Kid-positioned modern soda Roxberry has secured $4 million of the $5 million open offering from Habitat Partners and Red Hots Capital.
Investment activity in the food, beverage and CPG sectors rebounded in Q3 2026, but the headline growth figures tell only part of the story. Beneath the topline figures, the report reveals important shifts in deal size, funding distribution and investor activity.
Athletic Brewing Company is adding two QB1s to its roster as “athlete-owners” as the NFL season kicks off tonight. New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott struck multi-year partnerships with the dedicated non-alcoholic (NA) beer maker, along with stakes in the business.
TRIP has a new global brand ambassador, and you might have heard of her. Reality TV star Kendall Jenner is joining the relaxation beverage maker as an equity investor and spokesperson, with plans to be the face of an upcoming marketing campaign for the fast-growing functional brand.
David Protein’s Medici Brands has secured $250 million to scale its manufacturing and unveil a new salty snack later this year.
Nestlé has divested its vitamins, minerals and supplements (VMS) business, including Nuun Hydration, to Yellow Wood Partners for $1 billion.
KDP has agreed to sell its full minority stake in Chobani back to the company for $800 million, as well as a 1.5 million sq. ft. PA facility.
Refillable aluminum bottle brand PATH has secured an undisclosed new investment led by Agility Ventures, as the brand looks globally for growth opportunities.
Axum Capital's managing partner Muhsin Muhammad gives insight on the private equity firm's investment strategy in health and wellness.
Beekeeper Coffee is welcoming a slate of pro athlete investors, with nine new names coming to the RTD brand’s cap table including NBA stars Draymond Green and Anthony Davis, and Klutch Sports Group founder and CEO Rich Paul.
A Zevia stakeholder is urging the better-for-you soda brand to seek an immediate sale of the business, arguing that the company is more valuable as an asset than a public company after it “missed the category it helped create.”
The Fireball owner has signed a binding agreement to acquire Au Vodka, a top-selling UK RTD vodka brand. The deal continues Sazerac's two-year buying spree and marks its largest push yet into the UK market.
Charlotte-based Axum’s portfolio companies – including its latest acquisition, NBA star Victor Wembanyama’s fledgling hydration drink Barcode – will gain access to “strategic guidance” from L.A. Libations.
Mountaintop Beverage is planning a major expansion of its low-acid aseptic manufacturing business, adding 250,000 sq. ft. of capacity as it seeks to capitalize on rising demand for functional beverages.
Enhanced water brand, Chaser, is raising a $2 million seed round as it scales its operations to push deeper into retail.
Cannabev Uncle Arnie’s raised $2 million from previous investors as it doubles down on both recreational cannabis and hemp-derived THC drinks.