Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Bacardi’s Bombay Sapphire gin is stepping into sports entertainment for the first time – or should we say, racing into sports entertainment.
This latest roundup of spring RTD releases includes canned and limited-edition debuts from premium cocktail brand On The Rocks, tropical refreshes from Coca-Cola’s Topo Chico and Simply Spiked, and a hard lemonade backed by Spirit of Gallo.
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is turning up the heat with its newest launch, Haute Margarita.
While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.
Campari America is building on its spritzing success to pursue another trend: adult non-alc (ANA). The Italian spirits group announced today it is bringing Crodino, a zero-proof ready-to-serve spritz, to the U.S. as its first Stateside foray into the growing category.
Anthony Kiedis, the hyperkinetic Red Hot Chili Peppers’ lead singer, along with Shane Powers, a podcaster and former Survivor contestant, has turned the pair’s 20-year-plus standing weekly Thursday coffee meeting into a beverage business.
In this week’s new products roundup, Kool-Aid ventures into the soda space, Joyburst celebrates the upcoming release of the live-action Lilo & Stitch film and TÖST releases a non-alcoholic sangria.
CG Roxane is the leveraging its flagship brand Crystal Geyser Alpine Spring Water to enter the flavored sparkling water space, which grew 9.3% year-over-year, outpacing both flavored still water and non-flavored sparkling water during that period.
As consumers and companies become more fearful of looming economic challenges, Gopuff’s solution is to go big. The ecommerce grocery platform announced today a new multipack line of bulk products called GoXL, with over 300 items available for home delivery.
This week’s Beverage Forum event in California went deep into one area that L.A. Libations CEO Danny Stepper holds near and dear: brands’ relationships with celebrities.
In this week’s new products roundup, Wildwonder partners with at-home manicure kit maker Le Mini Macaron on a cross-branded collaboration, Red Bull gears up for warmer weather with its latest Summer Edition, and Olipop relaunches Orange Cream as a permanent option.
Guayakí this morning debuted a full rebrand under a new name: Yerba Madre. According to the company, the name – which means “Mother Herb” – is intended to be both easier for consumers to remember and more representative of its diverse set of suppliers and partners across South America.
Female AAPI-founded brands Wildwonder and Le Mini Macaron are coming together for a pair of co-branded releases: a new limited-time RTD, Cherry Lemonade, and a nail lacquer kit. Plus news from 818 Tequila, Happy Products, Brew Dr. and Almave.
In this week’s new products roundup, Suja expands its lineup of cold-pressed green juices, hemp-derived wellness product producer Cornbread enters the beverage world and Mountain Dew collaborates with Little Caesars.
