Inside Lyre’s Pro Sports Concession Strategy
Lyre’s is expanding its reach in professional sports stadiums by adding the Seattle Seahawks' Lumen Field for the 2026-27 football season.
non-alcoholic
Featured non-alcoholic Content
Thrive Market Drops Alcohol, Bets Big on Adult NA with 100+ SKU Expansion
The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic beverage set, while simultaneously dropping all of its existing alcoholic offerings.
Scotland’s Spirits Of Virtue Builds Arkansas Facility To Scale NA Tequila, Bourbon
Scottish ANA maker Spirits of Virtue is opening a 30,000 sq. ft. facility in Arkansas, where it will make alternatives to tequila and bourbon.
Additional Content
NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
NKD Distillery is launching its first RTD line, NAKIES, infused with kanna as demand grows for functional adult non-alcoholic alternatives.
Can Better Pricing, More Variety Spark Growth In Non-Alc Wine?
Non-alc wine is betting that a reduced entry price point, more variety and a sprinkle of functionality will bring more mainstream consumers to the set.
Profile: Charm Tonic Puts Gen Z Lens on “Social Wellness”
A pair of young entrepreneurs in Minnesota have launched Charm Social Tonic, an adaptogen-powered mocktail that's gone from a university class project to making its retail debut at stores and cafes around the Twin Cities this spring.
Who Will Win The Billion-Dollar Adult Non-Alc Market?
Glancing at the adult non-alc (ANA) section of a store, most drinkers aspiring to moderate for the first time likely won’t find brands they recognize. They might prefer it that way.
Embracing The Buzz: Adult Non-Alc’s Evolution
The adult non-alcoholic (ANA) beverage category has been driven recently by demand for functional options intentionally crafted to have an effect and positioned toward experiential occasions.
Spritz Without The Spirits: Wilderton Rebrands With Aperitivo Focus
The craft spirit veterans behind Adult Non-Alc (ANA) spirit brand Wilderton are taking the bittersweet lessons learned since debuting four years ago and channeling them into a new identity: Wilderton Aperitivo Co.
Non-Alc Drinkers Searching For Novelty, Flavor & Ease, Say Analysts
Sober October is nearly behind us and Dry January is on the way, but younger drinkers don’t need incentives to put down the booze.
Another Round? How Adult NA Retailers Keep Customers Coming Back
Adult non-alc retailers are responding to growing demand and increased competition by focusing on experiential and community building retail strategies to keep consumers coming back for more.
Tasting Trees: Seedlip Founder Unveils NA Distillation Project
Seedlip founder Ben Branson unveiled his first product from Sylva Labs, his new non-alcoholic dark spirits distillation project.
Amidst Non-Alc Surge, Why Is Wine Struggling To Gain Momentum?
The non-alcoholic alternative movement continues to build momentum but alcohol-removed wine is struggling to keep up as sourcing, production and a higher price point hinder broad consumer appeal.
After An Ugly Breakup, Boisson & Its Former Partners Look For the Way Forward
The adult non-alc industry was rocked in April when pioneering retailer Boisson shut its nine physical stores and filed for bankruptcy. Now, many non-alc brands are still asking questions about the closure, while others are finding opportunity in a growing landscape.
BevNET Live: Building the Category With NA Retailers
In this replay from BevNET Live Summer 2024, a panel of non-alcoholic alternative beverage stakeholders discuss the future of alcohol-free drinks and why specialty retail is important to building lasting growth in the category.
Seedlip Founder Ben Branson Unveils New Bitters Brand
The founder of Seedlip Ben Branson is back in the non-alcoholic category with Seasn, a new bitters product positioned to be used in both full-strength and alcohol-free cocktails.
Certification Program Addresses “Underdeveloped” Non-Alc, THC Drink Categories
AFicioNAdo is tackling the lack of educational resources for the non-alcoholic (NA) and THC beverage industries with a set of certification programs that target on-premise purveyors, distributors and retailers.