Barebells Doubles Down On Protein Drinks
Fresh off a launch into clear whey protein soda, Barebells has unveiled its three-SKU line of ultra-filtered protein Milk Drinks.
Product Launch
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TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok's influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Keef’s Low-Dose Functional Waters Expand Opportunity In Hemp
Keef Brands diversified into intoxicating hemp when it saw its opportunity with a broader addressable market and support its high-potency dispensary products.
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Dutch Bros. Diving Into Retail With RTD Coffees, Creamers
The fast-growing coffee chain is launching an ambitious cross-format push into retail, enlisting supplier Trilliant to produce a full slate of innovation set to hit shelves in January.
Global Flavors and ‘Female Rage’ Fuel Union Kitchen Event
Global flavors, heritage-inspired foods and “Female Rage” fueled Union Kitchen’s Meet the Makers event this past Sunday, drawing in nearly 100 vendors to sample.
New Products: Uncle Matt’s Does Yerba Mate, Seasonals From Laird and Sylva
This week’s new sips include autumn-inspired seasonals from Laird and Sylva, a line of THC-infused craft soda from current and former NBA players and a partnership between Monster Energy and a British racing star.
NBA Stars Get Involved in Expanding THC Space
Viola, the premium cannabis brand founded by former power forward Al Harrington, has partnered with former shooting guard Allen Iverson and plant-based wellness brand Horticulture to create IVERSON, a craft THC-infused soda.
NACS: Pepsi Previews Prebiotic Cola, Starbucks Innovations
“This NACS feels different.” Those were the words of Pepsi North America president Mike Del Pozzo last night in Chicago.
New Products: Coke Goes Mini, Cantrip & Stiiizy Go Big, HOPWTR Gets Seasonal
This week’s new sips include additions to the THC spirit alternative category, a Mexican-flavored sparkling water from the makers of Jarritos and a line of gut-health products from Pressed Juicery.
Shohei Ohtani Pitches in to Launch Syncron Performance Beverage
Los Angeles Dodgers phenom Shohei Ohtani's flexibility extends off the diamond as Ohtani is aligning with Syncron, a subsidiary of Japanese conglomerate Kowa, to add another beverage to his brand partnership portfolio.
Trip Reveals New Flavor, Format & Hire As Brand Crosses Sales Milestone
Relaxtion drink Trip is making good on its goal for US expansion in 2025, announcing today the release of a new flavor and distribution, as well as a hiring of Abby Redick as SVP of Sales.
Powerade Launches Enhanced Water As First Innovation In Five Years
Power Water is a new electrolyte water by Powerade, expanding its opportunity in the growing hydration category.
Ben Stiller Launches New ‘Nostalgic’ BFY Soda Brand Stiller’s
Actor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
Wellness on the Rocks: Roxii Supercube Brings Functional Beverages into the Frozen Aisle
Powders and shots have become the go-to formats in the functional beverage category, but Roxii Supercube is targeting a different section of the grocery store: the frozen aisle.
New Products: Protein Coffees, Creatine Kefir And Seasonal Varieties
This week’s new products gallery is full of new protein-laced options as well as new LTOs for the changing of the seasons.
New Adult Non-Alc Drinks From Parch, Lapo’s, Wilderton And More
This month’s adult non-alc offerings include a desert-inspired spritz from Parch, buzzy coffee elixirs from Lapo’s and Wilderton, and two agave spirit replacements that keep the plant in the forefront.
Huel Launches Daily Greens, Pushing Further into RTDs
The “de-powderization movement” is underway at Huel, as the British meal replacement brand reaches into the red-hot greens category for its next and widest RTD release.