Barebells Doubles Down On Protein Drinks
Fresh off a launch into clear whey protein soda, Barebells has unveiled its three-SKU line of ultra-filtered protein Milk Drinks.
Product Launch
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TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok's influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Keef’s Low-Dose Functional Waters Expand Opportunity In Hemp
Keef Brands diversified into intoxicating hemp when it saw its opportunity with a broader addressable market and support its high-potency dispensary products.
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New Products: Equator Coffees Does Multi-Serve, Red Bull Celebrates Spring
In this week’s new products gallery, Equator Coffee unveils its first multi-serve offerings, Red Bull launches its first U.S. Spring Edition and Hoplark pays homage to one of its community members.
Bloom Expands in RTD with Prebiotic Soda Launch This Fall
Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.
New Products: Protein Options Abound, Talking Rain Enters Prebiotic Soda
In this week’s new products roundup, protein is king with new additions from Lean Body, Quest Nutrition, Joyburst and Genius Gourmet.
Hailee Steinfeld Unveils RTD Cocktail Brand Angel Margarita
Actor and singer Hailee Steinfeld is the latest celebrity seeking to make a splash in the RTD cocktail space, announcing today the launch of Angel Margarita in partnership with Jordi Zindel and Rodrigo Hernandez of Premium Beers Group.
New Products: Celsius Steps Back in Time, KDP Unveils Slate of Cold Beverages
In this week’s new products gallery, Celsius steps back in time to create its latest Vibe flavor, KDP announces a wide array of new offerings across its brands and G Fuel enters the increasingly crowded powdered hydration space.
UPTIME Energy Acquires RISE Brewing Co.; New Glass Bottle Line Targets C-Stores
UPTIME Energy has acquired cold brew coffee maker RISE Brewing Co. in a deal that aligns two established independent brands in their respective categories into a fully integrated new platform.
Absolut Extends RTDs, Ready-to-Serves with February Flavor Launches
Absolut is expanding both its ready-to-drink and ready-to-serve cocktail lines today, announcing several new flavor additions, including an expansion of its co-branded partnership with cranberry giant Ocean Spray.
On the RIVR: SoCal Tribe Looks ‘Beyond The Reservation’ With Beverages
The Soboba Band of Luiseño Indians have become one of the first Indigenous groups to launch a beverage brand, bringing their unique identity and history to the functional and hemp-derived THC drink categories.
Fancy Food: Tastelli’s New Audience; A2 Builds Awareness
The final Winter Fancy Food Show kicked off at the Las Vegas Convention Center on Sunday and while the show saw more food than beverage, a handful of exhibitors showed off new liquid innovations and brand extensions. Here are our notes:
New Products: Organic Valley Mooves into Non-Dairy, Premier Protein Gets Indulgent
In this week’s new products roundup, Organic Valley ventures into oat-based creamers, Premier Protein unveils a line of dessert-inspired protein shakes and Pepsi adds a new flavor to its permanent portfolio.
Top of ‘Mind’: Notes From D.C.’s Mindful Drinking Fest
The Mindful Drinking Fest returned to Washington, D.C. this past weekend, bringing together over 1,200 attendees and nearly 220 adult non-alcoholic products in a Dry January celebration that has grown 10 times since its first iteration.
Preme Relaunches With New Gut Hydration Platform
Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.
‘The Other White Wine’: Arkansas Sake Maker Plots Future Growth
Arkansas-based Origami Sake is bringing craft sake to American drinkers by pairing its premium-positioned products with transparent packaging callouts, an NA variety and a new distribution partnership.
Odwalla Returns Under Grupo Jumex’s Stewardship
Odwalla, which was discontinued by The Coca-Cola Company in 2020, is set to relaunch this year under the oversight of Mexican beverage producer Grupo Jumex.