New Beverage Showdown Finals - Round I

The highly anticipated Beverage Showdown Finals kicked off at BevNET Live Summer 2025 in NYC with an engaging Round 1! Watch as three innovative beverage brands – Como No, HY.Q, and OOSO Sparkling Tea – present their products and business strategies to an expert panel of judges.

Meet the Esteemed Judges:

Dan White: Chief of New Revenue Streams, Coca-Cola Company, N.A.
Charlie New: Global Category Merchant, Whole Foods
Paula Grant: Founder, Suite9c
John Craven: Founder & CEO, BevNET

Featured Brands in Round 1:

Como No (Michelle Ivey, CEO & Gilberto Marquez, Co-Founder): A clean energy, caffeinated sparkling water aiming to disrupt the on-premise market.

HY.Q (Rick Mochulsky, Founder & CEO): A natural, modern sports drink focused on intentional hydration for individual athletes.

OOSO Sparkling Tea (Sophia Racciatti, Owner & Ollie Spring, Co-Founder): An adult non-alcoholic sparkling tea designed for Gen Z and millennials, offering health benefits and sophisticated flavors.

Discover the next big thing in beverages as these brands face tough questions and valuable feedback from industry leaders. Who will advance in the competition?