Beverage School: Design and Branding

In this talk, we’ll dig into game-changing tips to sharpen your brand positioning and create packaging that pops. Learn how techniques like the “Flip It” test can reveal if your brand truly stands out—and how to turn a powerful position into packaging that grabs attention and wins over consumers.

Transcript

Speaker 1 [00:11] I'm the founder of Mudge. We are a branding and packaging design agency. We are food and beverage pretty much only. I've been doing this for 22 years, so, Bill has a couple of years on me, but not that many. Um, and I've worked with brands of all sizes over my career, uh, from the biggest to the smallest. Got a couple of brands in the Pitch Slam competition tomorrow, looking at you guys, and I'm really excited to be here. So I'm gonna talk about brand foundations. I'm gonna talk about creating a brand positioning that is not boring, and I'm gonna talk about packaging design…

To read the full transcript, purchase a BevNET/NOSH subscription.

Related Videos