Beverage School: Route to Market - Getting Your Product on the Shelf

Speaker 1 [00:11] So this is definitely much further than I expected to be reading from. And So the first thing we're going to talk about. Is how we got here, OK? So we, I've been in the beverage industry for about 30 years, um, I've done everything from really grunt level, street level, sales, merchandizing to, you know, vice president marketing naked juice. We as a company, Cascadia helped launch Liquid Death, etc. um, so you have a product now what do you do? Well, there's good news and bad news like. The good news is this is not rocket science. You don't need to get a master's degree to…