Beverage School: Don’t Lose Your IP

This presentation covers essential trademark concepts, including trademark use, enforcement, and policing against infringement, with a focus on descriptiveness and brand distinctiveness. It discusses options for handling trademark violations, especially on Amazon, and recent challenges with Amazon’s takedown system. The session also addresses trade dress protection, including the importance of safeguarding a brand’s look and feel, and highlights the impact of AI on brand protection.

Transcript

Amanda [00:10] All right, hey everybody, um, so my name's Amanda, um, I am a trademark attorney at the firm of UB Greensfelder. Um, we have 20 minutes today and basically asking an attorney of any kind to talk about something important for 20 minutes only is kind of like asking a priest to not talk about Jesus on Sundays. So I'm gonna do my best to keep this short and sweet, um, if you have a question just come talk to me after. Some of you may have heard me speak last year when I was talking about how to get a trademark. I mean, because that is also very important, um, how many here like have…

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