Beverage School: Distribution Q&A - Inside DSD with Classic Beverages

Speaker 1 [00:13] Matt Lukic, director of brand development, classic distributing and beverage, um, various different roles at the underneath that sort of uh title in terms of pricing, brand management, working with the sales team, and again we heard a little bit about sort of the role of the distributor, uh, from Bill at the beginning and I wonder if you could just sort of maybe encapsulate just in a nutshell how would you sort of describe the role of the distributor in the uh beverage ecosystem.

Speaker 2 [00:40] Yeah, it's um the, the roles of DSD vendor or distributor is where all of the,…