Beverage School: Early Stage Tinkering and Iterating

Neil Kimberley [00:12] My name is Neil Kimberley. Um, I've been in beverages for about the last 25 years. Some successful stuff. I was chief strategy officer at Essentia. I worked at Snapple when it sold to Cadbury back in 2000. I've also done some things that haven't been successful. Most recent thing I worked on unfortunately went away. It's the way it works. You're in a high risk place. So what Jeff Kleinman called me up and said, Hey Neil, can you do something for us that thinks about how do beverages change over time? So I thought, OK, that's a good idea, and what I ended up writing is…