BevNET & NOSH Virtually Live: Forget Food and Beverage: Your Brand is Wellness

Kaumil Gajrawala, Managing Director at Credit Suisse, joins us to discuss the massive upscaling of the Wellness economy and the opportunities it presents for founders, investors, retailers, and consumers. Taking a look at the interconnectedness of Wellness companies — and their development as an emerging force — Gajrawala, a longtime authority on CPG companies, will share insights about the ways that both public and private Wellness companies can continue to exert outsized market influence.

Transcript

Speaker 1 [00:00] Welcome back. Juices like those made by ocean spray have long carried a healthy halo, and that has allowed farmer collectives to build into CPG. But in the last 15 or 20 years, that healthy halo has combined with other changing consumer priorities towards fitness, diet, health care, even mental and emotional balance to evolve into an entirely new overarching label, the wellness market. Grouped together, businesses in the wellness market account for $1.5 trillion in global value, and it's increasing at about 5 to 10% each year, according to a recent report from McKinsey…

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