BevNET & NOSH Virtually Live: Retain and Rebalance: How to Keep a Changed Consumer in a Changed Market

Monica McGurk, Chief Growth Officer at Kellogg Company, and Nigel Hughes, SVP of Global Innovation and Research and Development at Kellogg Company, offer entrepreneurs a road map to retaining the consumers and customers they have cultivated amidst the changing shopping patterns brought about by the global pandemic, as well as discuss the role of innovation and investment in the company’s future. The discussion will help brands assess their place within the re-opening of a variety of retail channels while balancing the gains they have made during lockdown.

Transcript

Speaker 1 [00:12] So, I'm here with Monica McGurk, the Chief Growth Officer of Kellogg, and with Nigel Hughes, uh, the senior vice president of Global Innovation and R&D with Kellogg. Uh, could you tell us a little bit about what those, uh, titles mean for your position at the company?

Speaker 2 [00:34] Sure thing, Jeff. I lead the Kellogg Global Growth Team. We partner with Kellogg's 4 regions in all of the ways we drive growth and profit as a business, be it innovation and R&D, marketing, revenue growth management, go to market strategies. So pretty much all of my favorite things in…

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