BevNET & NOSH Virtually Live: Micro Influencers for Macro Returns: Leveraging Emerging Social Channels

Name: BevNET & NOSH Virtually Live: Micro Influencers for Macro Returns: Leveraging Emerging Social Channels
Uploaded: 2021-06-23T15:38:00-04:00
Duration: 29 min 26 s
Description: With so much focus on influencers these days, this panel addresses the best ways to exploit emerging social media channels. We’ll be speaking with a pair of top experts, Courtney Merfeld, the Senior Director of Business Development & Partnerships at Thrive Market, and Shannon Race, the Director of Brand Awareness and Engagement at CAVU Venture Partners.

Jun. 23, 2021 at 3:38 pm

With so much focus on influencers these days, this panel addresses the best ways to exploit emerging social media channels. We’ll be speaking with a pair of top experts, Courtney Merfeld, the Senior Director of Business Development & Partnerships at Thrive Market, and Shannon Race, the Director of Brand Awareness and Engagement at CAVU Venture Partners.

Transcript

Speaker 1 [00:13] Over the past 15 months, with in-person events and in-store sampling shutdown, food and beverage brands have had to find new ways to reach consumers, introduce their products, and build community. As people have turned to social media to remain connected, informed, and entertained, whether it be through viral TikTok challenges or Instagram live sessions, these already important social media platforms have become even more essential marketing tool for brands. And influencer marketing has become an increasingly crucial part of brand social media marketing strategy, helping…

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Transcript

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