BevNET & NOSH Virtually Live: Innovation and Revenue Together

Monisha Dabek, the new Chief Commercial Officer and General Manager, USA, of Ocean Spray, has helped grow and scale innovation at WhiteWave, Danone, and PepsiCo. She discusses the way brands can stay focused and communicate as unplanned attention lifts their fortunes, and zeroes in on the best ways for entrepreneurs to capitalize on their own innovations, from scaling them to helping teams avoid paralysis as they grow.

Transcript

Speaker 1 [00:12] Very important question. Monisha, when you start at Ocean Spray, do they give you your own waders?

Speaker 2 [00:25] Uh, I believe there are waiters available, but I don't know that they're personalized. We do have, you know, men, women, and kids, so I'm hoping that my 5-year-old can get some waders and go in the bog some point soon.

Speaker 1 [00:41] Well, I, I think he'll have to.

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