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A Spirited Discussion on RTD Beverage Alcohol
Americans aren’t drinking alcohol like they used to. Some, for health or lifestyle reasons, are drinking less; others are drinking more, but choosing from a wider variety of product offerings that includes innovations like hard cold brew, spiked seltzer and boozy kombucha. With beer in particular slowing down, the opportunity for brands to seize a piece of the growing RTD beverage alcohol market is now — if they’re prepared.
This breakout session from BevNET Live Winter 2019 examines the developing RTD beverage alcohol segment from both a macro-economic level as well as a personal perspective. To begin, Brandy Rand, COO, Americas, IWSR, dives into the data and trends currently shaping the market, including the impact of a new generation of health-conscious consumers and adjacent innovations to the ready-to-drink category, as well as the rise of mood-based consumption behaviors. Afterwards, Sean Venus, founder and distiller at Venus Spirits, discussed his personal experience in the beverage alcohol industry, including why he decided to launch a ready-to-drink cocktail line, how he’s marketing the line and why consumers may be trading less quantity for more quality.
This breakout session from BevNET Live Winter 2019 examines the developing RTD beverage alcohol segment from both a macro-economic level as well as a personal perspective. To begin, Brandy Rand, COO, Americas, IWSR, dives into the data and trends currently shaping the market, including the impact of a new generation of health-conscious consumers and adjacent innovations to the ready-to-drink category, as well as the rise of mood-based consumption behaviors. Afterwards, Sean Venus, founder and distiller at Venus Spirits, discussed his personal experience in the beverage alcohol industry, including why he decided to launch a ready-to-drink cocktail line, how he’s marketing the line and why consumers may be trading less quantity for more quality.
