Cannabrand: How Food Brand Good Bites Embraced Cannabis

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While the gradual legalization of CBD and THC products in California has given rise to many infused products, the change in laws meant a lot more to the Good Bites Group, a raw food snack brand. The company, which gradually added both CBD and THC infused lines, has found solid growth across the entire brand platform. Here Good Bites CEO Xavier talked about the decision to start using cannabis derivatives in an existing food brand and the complexities of maintaining the different supply chain and business structures when dealing with products whose sales are restricted depending on ingredient.