Expo East 2022: How 4th & Heart Went Back to Basics to Improve the Bottom Line

After a difficult few years pre-pandemic, in which the company strayed too far from its core lineup and mission, and then several more years rebuilding, ghee brand 4th & Heart has regained its momentum, CEO Max Dichter believes. In this video, shot at Natural Products Expo East 2022, NOSH Editor Carol Ortenberg spoke with Dichter about what the past few years have looked like for the seven-year-old brand. 

Following Ditcher’s promotion from CFO to CEO in 2020, the company has reformulated products, undergone a SKU rationalization and changed manufacturing processes, resulting in higher margins and profitability. Ditcher shared not only what changes the company made but why, as well as details on its latest innovation: Ghee sticks. 

Transcript

Carol Ortenberg [00:07] Hi everyone, I'm Carol Ortenberg, the editor of Nosh. I am at Expo East in Philadelphia, and joining me right now is Max Dichter, the CEO of Fourth and Hart. Max, thanks so much for being with us today. Oh, thanks,

Speaker 2 [00:21] Carol. Thanks for having me. Appreciate it.

Carol Ortenberg [00:23] I know you joined the company in 2018. You took over the CEO role in 2020. Unfortunately, due to the pandemic, we haven't gotten to sit down and chat in a while. Uh, what's new with Fourth and Hart? I know a lot of things have changed in the past two years.

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