Expo East 2022: How AYO Foods Is Bringing West African Flavors To Every Store Aisle

AYO Foods is looking to bring the flavors of West Africa to every aisle while prioritizing the expansion of its frozen set to enable user-friendly experience when consumers try its recipes. In this video, recorded at Natural Products Expo East 2022, AYO co-founder Perteet Spencer talks about how her and her husband Fredrick built the brick-and-mortar focused brand during the pandemic, used chef partnerships to “telegraph taste” and why AYO’s growth strategy focuses more on flavors than format.

Transcript

Adrian DeLuca [00:07] Hi everyone, I'm Adrian DeLuca, a reporter for Nosh.com. We're in Philly at Expo East today, and I'm joined by Pertit Spencer, co-founder of IO Foods. How are you doing today?

Speaker 2 [00:19] I am awesome. It's amazing to be here in Philly live in, in real life, you know, after the last few years, I'm sure everyone can appreciate the opportunity to come together, connect, and celebrate this incredible industry that we're in.

Adrian DeLuca [00:35] Definitely. And could you tell. Tell us a little bit about IO. I know you guys started the brand during the pandemic. How's…

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