BevNET & NOSH Virtually Live 2020 - Buyers, Believers, and Adapting Consumer Education
Food & Beverage brands spend a lot of time telling people how different they are. But the quarantine, limited availability, and Google have shown us that in the consumers’ mind, most brands are interchangeable -- unless you start showing them you’re different. This interactive session and workshop will help introduce the new fundamentals of consumer education.
SPEAKER
David Lemley
President & Head of Strategy at Retail Voodoo
David Lemley, author of the new book, Beloved & Dominant Brands, has had a creative and strategic hand in shaping some of the world’s most iconic and fastest-growing brands including Essentia Water, Sahale Snacks, Yakima Chief Hops, Starbucks, REI, and Dry Soda. As the Founder and Chief Strategist of Seattle-based Retail Voodoo, David is on a mission to help better-for-you brands win customer’s hearts, minds, and souls. He partners with marketers, investors, and founder-owners to unlock the power of their brand’s promise to engage consumers, spark innovation, identify opportunity, and drive exponential growth.