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MUSH Makes Healthy Snacking Easier with Ready-to-Eat Overnight Oats


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MUSH bridges the gap between health and convenience by putting overnight oats in a grab-and-go format. Ashley Thompson, the company's CEO and co-founder, shares how the unique packaging, which features a built-in-spoon, makes this product easily snackable. The product also utilizes HPP technology instead of heat pasteurization to keep the product fresh, which Thompson believes is a key differentiator in the overnight oats category. Through focusing on consumer lifestyles, the brand has been able to reach over 1,000 doors including coffee shops, athletic clubs, and corporate parks, in addition to grocery stores.

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