New Beverage Showdown 23 - Semi-finals: 3 Loves

Speaker 1 [00:14] All right, wow, we're down to our final semi-finalist for the showdown. I can't believe it. Well, that person is Jessica Berberi, who is the founder and CEO of Three Loves. Come on up. How are you?

Jessica Barberi [00:29] What an honor being here. Oh, amazing. Well, thank you. I am Jessica Barberi and I'm the founder and CEO of Three Loves, which is a pioneer in ingestible beauty. I am a former model and also Ms. Albania, so I've had the privilege to work with the world's most amazing makeup artists, and I realized that they love to prep my skin and they always love to put hyaluronic acid on it. I love this ingredient so much because it really gave me that confidence and I wanted to use it all the time, but once you have the makeup on it's impossible to apply it. Two years later, fast forward, we launched Three Loves, which is the only beverage in the market right now that we're using hyaluronic acid in a ready to go form. Oh my God, my voice is shaking. I have a lot of emotions. It's, it's beautiful to be here and OK. I need to breathe. Thank you. So, uh, thank you. So we are the only beverage in the market that uses hyaluronic acid. We only have 30 calories, 5 g of natural sugar, vegan, kosher, gluten-free, and the taste is incredible because we really wanted to bridge the gap between functionality. And taste and we really did a good job in that. I'll be modest on that uh we are actually selling on Air One which we're doing really well and we also just got Mother's Market and also Bristol Farms, uh, Three Loaves, it's very delicious, very tasty. I, I hope you guys love it. It's in a glass bottle because we want to save the planet and, uh, you know. Give yourself, give your skin some extra confidence by drinking it. Enjoy. Can I do it again?

Speaker 1 [02:25] All right, do you wanna grab your, uh, well, I, I could take it. I like, I'll, I'll try some. Thank you. I didn't get to try this. Um Ingestible beauty beverage. Jackie, I think we've seen um a few types of beverages in this sort of space, um, I think varying degrees of success. What do you think the chances for three loves in that space?

Speaker 3 [02:46] Yeah, I think it's definitely a rising trend, you know, beauty within, beauty from within, um, hyalur hyaluronic acid, I think also is very interesting to use. I think a lot of women know that it's an ingredient in face creams and things that you put on your skin. Um, I think it's just starting to become a functional ingredient in ingestible beverages, so I think that's gonna be a key differentiator with this product, um, as people understand that you can ingest it and it can help you glow.

Speaker 1 [03:15] Again, going back to the opportunity, uh, David, do you see this as a niche, uh, opportunity or something that does have some serious potential? Well,

Speaker 4 [03:23] personally I have no idea what hyaluronic acid was because I don't, I don't put face creams on, um, but I, I do think that, uh, you know, there is women maybe, uh, I'm assuming really know what this ingredient is, uh, so the consumer target, uh, is very specific, um. So I, I would say that it's, it's probably a little niche

Speaker 1 [03:49] again, aside from the functionality, taste is really important. Alison, what do you think of the taste of these products?

Speaker 5 [03:53] It was great. I think rosewater is what they were going after, right? And I think that it was really in line with that and really refreshing. Um, and I think that people with the ingestible beauty right now, it's like searching for anything that can help, but I think it is on trend as well because if you think of the collagen market and the ingestible collagen market has blown up and maybe this is just the future of it.

Speaker 1 [04:17] On trend, but you still need to explain what it is. What do you think of the label, Brittany, and how, how it is explained? You know

Speaker 6 [04:22] what, I have a different, uh, POV. I actually think this has hit mass trend, by the way, because we've seen it in skincare. Now it's moved over into actual protein powders and formulations, and now you're seeing it first enter into the beverage category. So this is one where I don't think there's actually much explanation. I would say that people know it's for hydration. They want to use it. Um, I, I think this is a really unique product.