O2 Natural Recovery Aims to Scale Beyond Crossfit
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Dave Colina, founder and CEO of O2 Natural Recovery, has found a viable market within the crossfit community and is looking to scale beyond. O2 Natural Recovery is a non-carbonated natural sports recovery drink with seven times the oxygen as normal tap water, with two of four flavors offering a boost of caffeine. The brand aims to provide a healthier alternative to gatorade, using more than double the electrolytes and a fraction of the sugar. Colina bootstrapped the business for the first four years and is now closing the company’s first round of growth capital.
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