What Does Siete’s Billion-Dollar Deal Mean For Your Brand?
What is the impact of PepsiCo’s $1.2 billion acquisition of Siete Foods
on emerging food and beverage brands? Will the deal entice investors to
make more bets on new and innovative concepts? Will everyday Americans
benefit from the deal? Lots of questions, and the hosts answer them all.
They also discuss upcoming Taste Radio meetups in London (and how to
register for them), a budding partnership between nutritional supplement
brand AG1 and Starbucks and sample several new products, including an
olive-oil-infused granola, royally-named pretzel bites and “super”
non-alcoholic aperitivo.
Show notes:
Ray’s Intro Voice. What A Trip.
Siete Stuns. Haters Be Gone. Green Juice, Redux. King Me. Good To See
You Peepal. – The episode opens with a misunderstanding about the U.K
and Great Britain and an invitation to our English- and European-based
friends and colleagues. The hosts also dive into the PepsiCo/Siete deal
and why most are praising the soda and snack giant’s acquisition of the
Mexican-American food brand, while others are greeting the news with a
mild amount of skepticism. They also unpack Starbucks’ test of
AG1-infused beverages, and sample a Graza/RIND collaboration, an NYC
classic made for modern times, a 70’s themed drink and a coffee made for
active consumers. Brands in this episode: Trip, Dash, King's Hawaiian,
Casamara Club Superclasico, RIND, Graza, Aura Bora, Throne Sport Coffee,
Peepal People