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Winner: Icelandic Glacial
By going green in a big way, Icelandic Glacial Natural Spring Water has taken the traditional bottled water selling point of purity a few steps farther along the trail. The imported product has been certified carbon neutral, making it one of the few bottled water brands with an environmentally-friendly halo at a time when consumer activism has made this one of the chief issues for the category. But guess what? The product, with its sculptural, glacier-evoking bottles, is more than green-friendly, it’s also primed to become green-accumulating via a distribution partnership with beer giant Anheuser Busch. This is a brand aligned for big growth in the coming year.

Icelandic Glacial web site

 

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