BevBlog: A fishy drink

Don’t expect this one to slither into the U.S. market.

Japan Tobacco Inc. introduced a new drink in Japan called “Unagi Nobori,” or, “Surging Eel.” While animal names are common for beverages, this one takes its moniker more literally than Red Bull or Venom.

Unagi Nobori contains extracts from the head and bones of the serpentine fish. If that’s not enough, the drink is formulated to taste like the slithery sea-beast.

The Japanese believe that consuming eel boosts stamina in hot weather. I believe that drinking an eel flavored beverage would boost my lunch out of my gut.