Summer 2012

Preliminary Agenda for BevNET Live Summer 12

May 4, 2012 by BevNET.com Staff · Leave a Comment

Preliminary agenda as of May 4, 2012. Times and sessions subject to change. Full list of speakers.

Monday, June 4

7:45 a.m. – Registration & Breakfast

8:30 a.m. - Welcome

8:45 a.m. - Big Beverage CEO Goes Entrepreneur: What I Wish I’d Known
Featuring Mike Weinstein, Chairman INOV8 Beverage Co. and Former CEO, Snapple

9:20 a.m. - Inside the Fabled “Hockey Stick” – A panel discussion with three companies on the rise
Featuring Justin Guilbert and Douglas Riboud, Co-Founders of Harmless Harvest; Janie Hoffman, CEO of Mamma Chia; Danny Stepper, Co-Founder of Aloe Gloe

10:00 a.m. - Communicating and Growing Trust at Retail – The best way to establish relationships with store buyers
Featuring Dan Riley, VP of Store Operations, Ralph’s

10:30 a.m. - Beverage Break & Networking

11:00 a.m. - The Righteous Path is The Profitable Path - Growing with minimal compromise
Featuring Greg Koch, CEO of Stone Brewing

11:40 a.m. - The Relationship Between Sport, Beverages and Marketing
Featuring CNBC sports and business reporter Darren Rovell

12:20 p.m. - Lunch & BevNET Expo (Expo runs until 5:30)

1:30 – 5:30 p.m.

BevNET Live Expo	Expo Stage	Breakouts
BevNET Live Expo Area	Main Stage
12:30 – 5:30 p.m. Table exhibitions from over 35 vendors	1:40 p.m – New Bev. Showdown “Wild Card” (part 1) presented by Venturing & Emerging Brands An interactive session where the audience will vote to select which brands move forward in the New Beverage Showdown. With Matt Mitchell, VEB; Eric Schnell, IAM ; Dan Riley, VP Store Operations, Ralph’s Supermarkets 2:25 p.m – Formulation and Flavor Insight: John Wilson, Allen Flavors 2:45 p.m – New Bev Showdown “Wild Card” (part 2) presented by Venturing & Emerging Brands 3:25 p.m – Understanding the New York Market With Bruce Nierenberg, founder, BIN Sales and Marketing; Former Board Member, Vitaminwater 3:50 p.m – The Year in Beverage Deals… so far With Mike Burgmaier, Silverwood Partners and Brent Knudsen, Partnership Capital Growth Advisors 4:15 p.m – Introducing the B-Corporation – A new way to create public benefit through business With Gigi Chang, founder, Plum Organics; Katie Landry, National Sales Director, Guayaki; Eric Schnell, CEO, I AM; Janie Hoffman, Founder, Mamma Chia	2:20 p.m – Think Small to Grow Fast: Inside Micro-Marketing Featuring John Blackington, Managing Partner, GBS Growth Partners 3:20 p.m – Civil Suits: Awareness and Avoidance Featuring Justin Prochnow, Partner, Greenberg Traurig LLP 4:20 p.m – Foreign Properties, Domestic Brands Featuring Alan Murray, CEO, Goodbelly; Tom Larsen, Brand Manager, Illy Issimo; Olivier Sonnois, CEO, Brands Within Reach

BevNET Live Expo

Expo Stage

Breakouts

BevNET Live Expo Area

Main Stage

12:30 – 5:30 p.m.

Table exhibitions from over 35 vendors

1:40 p.m – New Bev. Showdown “Wild Card” (part 1) presented by Venturing & Emerging Brands
An interactive session where the audience will vote to select which brands move forward in the New Beverage Showdown.
With Matt Mitchell, VEB; Eric Schnell, IAM ; Dan Riley, VP Store Operations, Ralph’s Supermarkets

2:25 p.m – Formulation and Flavor Insight: John Wilson, Allen Flavors

2:45 p.m – New Bev Showdown “Wild Card” (part 2) presented by Venturing & Emerging Brands

3:25 p.m – Understanding the New York Market
With Bruce Nierenberg, founder, BIN Sales and Marketing; Former Board Member, Vitaminwater

3:50 p.m – The Year in Beverage Deals… so far
With Mike Burgmaier, Silverwood Partners and Brent Knudsen, Partnership Capital Growth Advisors

4:15 p.m – Introducing the B-Corporation – A new way to create public benefit through business
With Gigi Chang, founder, Plum Organics; Katie Landry, National Sales Director, Guayaki; Eric Schnell, CEO, I AM; Janie Hoffman, Founder, Mamma Chia

2:20 p.m – Think Small to Grow Fast: Inside Micro-Marketing
Featuring John Blackington, Managing Partner, GBS Growth Partners

3:20 p.m – Civil Suits: Awareness and Avoidance
Featuring Justin Prochnow, Partner, Greenberg Traurig LLP

4:20 p.m – Foreign Properties, Domestic Brands
Featuring Alan Murray, CEO, Goodbelly; Tom Larsen, Brand Manager, Illy Issimo; Olivier Sonnois, CEO, Brands Within Reach

5:30 – 7:30 p.m. - BevNET Live Cocktail & Networking Reception Sponsored by Allen Flavors, BevForce, & G3

Tuesday, June 5

7:45 a.m. – Registration & Breakfast

8:30 a.m. - Welcome

8:35 a.m. - Keynote — How to build brands through creative disruption
Featuring Rohan Oza, former CMO, Vitaminwater

9:25 a.m. - Launching with Big Geyser - A guide to gaining and retaining accounts with key distributors
Featuring Jerry Reda, COO of Big Geyser

10:00 a.m. - Brands Under Re-Construction – A discussion with veteran CEOs about the key details entrepreneurs overlook
Featuring Brian Ross, CEO of CherryPharm; John Cochran CEO of AquaHydrate; Paddy Spence, CEO of Zevia

10:35 a.m. - Beverage Break & Networking

11:00 a.m. - Product Life Cycles - Inside marketing, sales, investment and brand growth
Featuring Neil Kimberley, Director of Global Innovation Strategy, The Hershey Company

11:40 a.m. – Part 1 of the New Beverage Showdown 3 presented by Venturing & Emerging Brands

12:15 p.m. – Lunch & Networking

1:15 p.m. - Meet the Fresh Market - Understanding how to build a brand utilizing this key retailer
Featuring Mathis Martines, Beverage Grocery Coordinator, Fresh Market

1:45 p.m. - Angel Investors - They’ve grown their own beverage companies, here’s how they’ll invest in yours
Featuring Seth Goldman, CEO of Honest Tea; Brian Ross, CEO of CherryPharm, Brad Barnhorn, Advisor at Bevology, Inc., Bruce Nierenberg, Founder of BN Consulting

2:20 p.m. - Put Energy Into the Marketplace and Attack the Cold Box: A strategy for growing your emerging brand
Featuring Bill Weiland, CEO of Presence Marketing

3:00 p.m. - Part 2 of the New Beverage Showdown 3 presented by Venturing & Emerging Brands

3:35 p.m. - Beverage Break & Networking

4:00 p.m. - Illy Arrives – How this brand matured at VEB, and it can teach us about entrepreneurial beverage companies overall
Featuring Tom Larsen, Coca-Cola’s Venturing & Emerging Brands

4:25 p.m. - Owning Channels and Categories – How to control your category in your key retail environment
Featuring Gerry Martin, VP of Marketing for Polar Beverages, Tom Fox, CM Profit Group

5:00 p.m. - New Beverage Showdown Debrief and Winner Announcement

5:30 p.m. - Closing