Beverage School 2013 Chicago

Agenda Beverage School Chicago 2013

March 4, 2013 by BevNET.com Staff · Leave a Comment

Time	Speaker	Topic

11:30 – 12:30	Registration and Networking Lunch

12:30 -12:40	John Craven Founder BevNET	Welcoming address and introductions, explanation of the purpose and method of Beverage School. (video footage)

12:40 -1:10	Eric Schnell Founder Metabrand	Your Year One: The life of the beverage entrepreneur and key decisions faced by a new company. (video footage)

1:10 – 1:40	Kate Ratliff Technical Director Flavorman	The process by which a product goes from idea to manufacturable liquid suitable for packaging. (video footage)

1:40 – 2:10	Justin Prochnow Partner Greenberg Traurig	Breakdown of the legal requirements for labeling and the basic regulatory framework overseeing the beverage category. (video footage)

2:10 – 2:40	Coffee Break

2:40 – 3:10	Bill Sipper Managing Partner Cascadia Managing Brands	Routes to market and distribution methodology. (video footage)

3:10 – 3:40	Debbie Wildrick Founder Growing Innovative Brands	Channel strategies and outlining different retail styles. (video footage)

3:40 – 4:10	Darrell Jursa SVP, Practice Lead Emerging Media Fleishman Hillard Chicago	Evaluation of online marketing tactics for beverage startups. (video footage)

4:10 – 4:30	Coffee Break

4:30 – 5:00	Brad Barnhorn President Barnhorn Growth Advisors	Framework of basic funding options for beverage startups. (video footage)

5:00 – 5:30	Neil Kimberley Founder Foods, Fluids and Beyond	Discussion of company leadership structure and setting up advisory boards. (video footage)

5:30 – 6:00	Leo Novosel (West Loop Beverages) Scott Lerner (Solixir) Katia Chiporukha (R.U.N. Enterprise)	Winning in Chicago and the Midwest: Ways that start-ups can introduce themselves in their home region. (video footage)