Coke’s Full Throttle Energy Drink Unveiled at NACS

Posted October 21, 2004 9:14 am

LAS VEGAS — Coca-Cola has finally unveiled their new Full Throttle Energy Drink. The 16-ounce lightly carbonated drink has a citrus flavor and contains ginseng extract, guarana extract, caffeine and B-vitamins. The can (pictured below) is a slick black design that looks drastically different than Coke’s prior energy drink entry, KMX. It will cost roughly the same as similar-sized energy drinks, about $1.90 to $2.

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