Indianapolis based Grocers is launching the energy drink through its new division GS Distributing. Gregg Brase will head the new division. Mr. Brase brings over 23 years of beverage distribution and sales to the new division.
Scott Weaver, president of Grocers states “We are very excited about our new relationship with HER. During the month of May we taste tested the drink to thousands and everyone loves it. We have been overwhelmed with requests for it by retailers.”
HER sponsored an Indy car in this year’s Indy 500, qualifying on Day One and finishing the race in 13th place. “May was a great month for the brand and one of the great things to come out of it was a new partnership with Grocers Supply. We were impressed by their enthusiasm and experience, and their ability to act as both a wholesaler and distributor” noted HER CEO Brett Jacobson.
HER expects to run a full season in the Indycar series for 2010.
ABOUT GROCERS SUPPLY INC
Grocers Supply Company, Inc. is an Indianapolis based wholesale company serving the independent retailer in 5 states since 1938. For additional information please contact: firstname.lastname@example.org
Headquartered in Hollywood, CA, Her Enterprises Inc. is an independent beverage company, founded in 2004, with produces Her, a pink lemonade flavored active lifestyle beverage. Her comes in both regular and no carb/no sugar. For more information email: email@example.com