New Leaf Brands Takes Gold at the North American Tea Championship
Old Tappan, NJ (June 7, 2010)– New Leaf Brands, Inc., (OTCBB: NLEF) "The Official Beverage of Taste"™ was recently awarded first place by World Tea Media, producers of the North American Tea Championship for its ready-to-drink (RTD) green iced tea with mango.
"This new accolade joins several other awards that New Leaf has received in the past 12 to 18 months, including being selected by Beverage World as a 'Breakout Brand' for 2010 and having Everyday with Rachael Ray name our RTD strawberry white iced tea as the 'Best Tasting White Tea,' " said Eric Skae, Founder and CEO of New Leaf Brands.
For the North American Tea Championship, New Leaf competed against a multitude of other world-class tea brands to secure first place in the RTD "green iced tea category." Judges assessed each submission through blind organoleptic analysis of the following characteristics: flavor, mouthfeel, color, clarity and balance. The official awards ceremony will occur on June 13, 2010 during the World Tea Expo in Las Vegas.
"These awards are testament to New Leaf's commitment to providing healthy and great tasting beverages made from the finest ingredients, including 100-percent organic cane sugar," continued Skae. "When people experience our 13 all-natural flavors of iced tea and four flavors of lemonade, they instantly become loyal brand customers. Our rapid expansion across the US and internationally reflects that consumers are responding to our superior taste experience and high-quality ingredients."
About New Leaf Brands
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands (OTCBB: NLEF) were born out of the vision to create the best tasting and healthy ready-to-drink (RTD) beverages.
CEO Skae, believes, "When delicious flavors aren't obscured by high fructose corn syrup or artificial ingredients, the tea tastes better." As testament to this core commitment, New Leaf's 17 all natural flavors of RTD teas and lemonades are made from only the most carefully selected ingredients, the finest natural flavors and with 100% organic cane sugar. The company is passionately devoted to providing beverages that deliver a superior taste experience, which justifies New Leaf's position as the "Official Beverage of Taste." In 2009, Everyday with Rachael Ray named New Leaf's Strawberry iced tea as the "best flavored white tea." For more information, please visit www.newleafbrands.com or follow us on Twitter and become a fan on Facebook.