Tropicana Has Launched Its Lower-Calorie Trop50 Farmstand Apple Juice

Posted August 31, 2010 10:10 am

CHICAGO, Aug. 31 /PRNewswire/ — With the launch of Tropicana Trop50 Farmstand Apple, apple lovers can now pour a glassful of crisp apple flavor without an ounce of guilt. Trop50 Farmstand Apple delivers the goodness of juice with 50 percent less sugar and calories, and no artificial sweeteners.

"The taste of Trop50 Farmstand Apple doesn't fall far from the apple tree," said Memo Maquivar, vice president of marketing for Tropicana. "It delivers the delicious taste of orchard-ripened apples that consumers crave with less sugar and calories than apple juice, to help you look and feel good without sacrificing enjoyment."

At 50 calories per eight-ounce glass, Trop50 Farmstand Apple squeezes in a full day's supply of vitamin C and is a good source of antioxidant vitamin E. All Trop50 varieties offer the goodness of juice with the breakthrough use of a zero-calorie, all-natural stevia-based sweetener known as PureVia(TM). PureVia is the highest quality, all natural extract of the stevia plant called Reb A. In Trop50, PureVia enhances the sweetness of real fruit juice, naturally.

Starting in late August 2010, the new Trop50 Farmstand Apple flavor is available in 59-ounce containers for a suggested retail price of $3.59.

Refreshing Flavors, Refreshed Packaging

Trop50 has a new, refreshed look to match its bold and refreshing taste. Now showcased in a sleek, clear plastic bottle, the Trop50 line is still found in the chilled juice aisle.

The Fruity Trop50 Family

Additional Trop50 juice beverage flavors include Pomegranate Blueberry, Pineapple Mango and the original Orange offering. Trop50 Orange is available in several varieties, including No Pulp, Some Pulp and No Pulp Calcium & Vitamin D, which provides 35 percent daily value of calcium and 25 percent daily value of vitamin D – an excellent source of both nutrients.

About Tropicana Products, Inc.

Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer and marketer of branded fruit juices. Tropicana markets its products in the U.S. under a variety of brand names, including the Tropicana not-from-concentrate line of juices; Dole® juices and juice blends; Tropicana® Juices and Tropicana Twister® juice beverages. The Dole brand name is licensed from Dole Food Company, Inc. For more information about Tropicana, visit www.Tropicana.com.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.PepsiCo.com.