Alkaline Water Co. Enters Two New Retailers

SCOTTSDALE, Ariz. — The Alkaline Water Company Inc. (OTCBB: WTER) (the “Company”), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is pleased to announce the shipment of product to El Rancho Supermarket (El Rancho) of Texas, and Crest Fresh Market (Crest Foods) of Oklahoma.

Crest was founded in 1929 in Oklahoma City with the motto to “Stack it High and Sell it Cheap!” Over the next few decades, the company continued to grow and prosper with more stores and larger variety across the metro region. In 2010 Crest opened its 7th location, and the upscale decor and fresh market approach led to the coining of the Crest Fresh Market brand. Today, efforts are underway to develop store #8 in the Norman area where the company aims to continue its customer promise of Rock Bottom Prices Everyday.

In Dallas, Texas, El Rancho opened its doors in 1988, and since that time has been dedicated to providing the U.S. Hispanic community with the highest quality products and freshest variety of produce in an environment that is both welcoming and reminiscent of Mexico. The companies stated goal is to always exceed expectations. And make their shopping experience a part of “Rancho For Life.” With 13 established outlets, and 3 more on the way, El Rancho serves the communities of Dallas, Fort Worth, Odessa, Austin, Arlington and surrounding areas.

Steven Nickolas, President & CEO of The Alkaline Water Company Inc., states, “We are very pleased to announce that the response in Texas and Oklahoma has been better than anticipated and we have commenced shipments to both retailers for immediate sales. Increasing our presence in both states and within these key urban areas could rapidly lead to greater penetration across the entire region. We are very grateful for the interest both of these very productive retailers have shown in our products and we look forward to a long and fruitful relationship with them both.”

Additional details of the Company’s business, finances, appointments and agreements can be found as part of the Company’s continuous public disclosure as a reporting issuer with the Securities and Exchange Commission (“SEC”) available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88’s premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align with the pH level where chemists have identified benefits. Though the trade name is not prominent on the product label, it references the pH level of 8.8.

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