BAI Brands, LLC Expands West Coast Senior Sales Management Team

Princeton, NJ – (January 3, 2013) Bai Brands, LLC, maker of five-calorie bai5 Antioxidant Infusions, announces the newest member of the senior sales management team, Pat Conklin, Division Manager West.

“Pat will be responsible for managing and building out our distribution system in the West as well as managing and developing our current sales team in California,” says Bai Brands Vice President of Sales, Ken Kurtz. “The addition of Pat’s dynamic sales leadership to an already strong sales team and his extensive experience with innovative beverages ensures that we will continue on track toward a year of accelerated growth in 2013.”

Pat is a proven sales leader with close to twenty years experience in the beverage industry spanning both coasts. Most recently, Pat was with the FRS Beverage Company, manufacturer of the Healthy Performance™ line of products, where he was Vice President of Sales for the Western half of the U.S. working with independent beverage distributors, chain grocery and convenience stores. Prior to joining FRS, he worked with Glaceau/ Vitamin Water, a division of Coca Cola North America, as Vice President of Still Beverages for the Southwest Region. Pat joined Coca Cola through its acquisition of Glaceau where he served as Regional Manager of Sales for their Southwest division (California, Nevada and Arizona) managing the bottler network, grocers, club and convenience stores. Pat was also part of the original team of “juice guys” that launched Nantucket Nectars. Pat, his wife Laurie and their dog Einstein are based in Southern California.

About Bai Brands, LLC

BAI BRANDS, LLC began in Indonesia where entrepreneur and coffee industry pioneer Ben Weiss stumbled upon the fact that coffeefruit, the casing that surrounds the coffee bean, is an antioxidant powerhouse. Back home in Princeton, New Jersey, he mixed coffeefruit and exotic fruit juices in his kitchen for over a year to create a great-tasting, healthful beverage. The result was an antioxidant-rich, refreshing line called bai. In August 2009 BAI Brands, LLC was founded. A year later, in response to customer demand, a second line of beverages was launched: bai5, a low-calorie, low-sugar variety of the original recipe. It became an instant bestseller. Today, bai5 beverages are available online at Amazon.com, at leading retailers throughout the U.S. and at premium stores and supermarkets along the East Coast and West Coast. Every bottle of bai5 delivers a thirst-quenching experience that is 100% natural, infused with antioxidant power and flavored with exotic fruit juices. Eight delicious varieties packed with flavor not sugar. For more information about the complete line of bai5 Antioxidant Infusions, visit drinkbai.com.