MINNEAPOLIS — Buffalo Wild Wings, Inc. today announced that PepsiCo, Inc. will become the restaurant’s primary soft drink and non-carbonated beverage provider, bringing some of the country’s most popular beverage brands to Buffalo Wild Wings restaurants beginning in 2014. In addition, Buffalo Wild Wings and PepsiCo plan to combine the power and excitement of their respective brands through joint marketing initiatives tied to sports and entertainment, opening the door to a wide range of new opportunities that will further enhance the Buffalo Wild Wings guest experience.
The relationship will include corporate-owned and franchise restaurants, totaling more than 975 locations in the United States. Financial terms of the agreement were not disclosed.
“What attracted us to PepsiCo is their extensive beverage and food portfolio. We see this as a very powerful partnership in several ways. For starters, we’ll be bringing dynamic beverage brands to our restaurants, including options that our Guests have been asking for, like Mountain Dew,” said Sally Smith, CEO of Buffalo Wild Wings. “We were also drawn to the marketing and promotional strength a partnership with PepsiCo creates, as it aligns well with our Guests. Their NFL sponsorship and relationships with additional sports, entertainment and pop culture icons will enhance our Guest experience in the future.”
PepsiCo is the largest beverage and food business in North America and the agreement will span multiple brands including Tropicana juices and lemonade, as well as Lipton teas. The two companies will also explore unique menu offerings with PepsiCo snack brands such as Doritos, Fritos, Tostitos and Ruffles.
“This partnership between PepsiCo and Buffalo Wild Wings is a natural fit. We see tremendous opportunities to leverage PepsiCo’s diverse food and beverage portfolio in ways that benefit both companies through exciting new innovations, unique consumer engagement programs, and powerful brand activations tied to sports and entertainment,” said Indra Nooyi, chairman and CEO of PepsiCo. “We greatly appreciate the opportunity to partner with Buffalo Wild Wings, an impressive and growing company that has a bright future ahead.”
Buffalo Wild Wings’ conversion to PepsiCo products will begin early in 2014 and is expected to be completed system-wide by spring.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of “Best Wings” and “Best Sports Bar” awards from across the country. There are currently more than 975 Buffalo Wild Wings locations across 49 states in the United States, as well as in Canada.