BROOKLYN, N.Y. — FOCO Coconut Water has expanded its distribution network by adding JD Beverage (Northern NJ), High Grade (Central NJ), Good-O (CT/MA), KP Distributing (Upstate NY), and United Foods (PA, CT, South Jersey).
Additionally FOCO Coconut Water is now available at Shoprite/Wakerfern Supermarkets.
“It is exciting to watch our network grow and to see consumers smile when they taste FOCO for the first time,” stated Donna Bimbo, Chief Executive Officer, Life Up LLC, importer and distributor of FOCO coconut water. “Some of these distributors were responsible for introducing and growing Zico and Vita Coco and we are proud to have them as our partners”.
FOCO will be exhibiting at Natural Products Expo East in Baltimore, MD at booth number 8211.
The FOCO brand, established in the 1980s, is world renowned for its coconut beverages along with its line of exotic tropical fruit drinks. In 2012, Thai Agri Food Co., the parent company of the brand, launched a new line of 100% Pure Coconut Water packed in Tetra cartons as the popularity and demand for all-natural coconut water skyrocketed. Vasinee Food Corp., the leading importer and distributor of Thai and Asian food products is the exclusive importer of FOCO 100% Pure Coconut Water.
Not All Coconuts Are Created Equal: The Importance of a Single Source
The best tasting and most refreshing young green coconuts are grown in Southeast Asia. For generations, locals and visitors alike have enjoyed this refreshing heavenly water before its rise in mainstream popularity. Today, many brands source coconuts from all over the world, blending and mixing (therefore distorting the natural flavor) coconuts from various countries, essentially confusing the consumer and misrepresenting how Southeast Asian young green coconuts should taste.
FOCO 100% Pure Coconut Water is harvested from dedicated plantations that enable the brand to keep taste, quality and supply consistent. Each batch undergoes a UHT* process, is packed in a dedicated production facility and is never overstocked. This means that consumers will know exactly what to expect each time they drink FOCO 100% Pure Coconut Water. Currently, FOCO is the only brand that is produced in its own dedicated facility.
*Ultra High Temperature process is a type of pasteurization where food is heated at high temperatures for a few seconds and cooled before being packaged. This enables the food or beverage to remain shelf stable without refrigeration.
FOCO is currently sold in 15 markets in the United States.