Third Street Launches Whole Foods Exclusive Teas and Lemonades

LOUISVILLE, Colo. — Third Street, Inc., makers of premium, sustainable beverages, announced the launch of nine new organic, fair-trade, and non-GMO ice teas and lemonades which will be available exclusively in Whole Foods Markets nationwide this spring. The 14 oz. single-serve, ready-to-drink beverages include refreshing black and green teas from the lush region of Nilgiri, India, which are then micro-brewed in Colorado, as well as tangy, tart lemonade, and a lemonade and tea blend. The new line was unveiled at Natural Products Expo West in Anaheim, CA on March 7 at booth 4178.

“Ready-to-drink ice teas make up nearly 75 percent of the entire U.S. tea market, and we’ve formulated our new products to meet consumer demand for variety and flavor combined with sustainability that they can feel good about enjoying,” said John Simmons, founder and president of Third Street. “Whole Foods Market is the ideal partner to help us introduce our new line as an avid proponent of responsible sourcing initiatives, and we’re proud to make their stores the inaugural retailer for these premier teas and lemonades.”

Ranging from subtle to robust, Third Street real brewed ice teas and lemonades are certified gluten- free, Non-GMO Project Verified, USDA Organic, and Fair Trade Certified. Product details include:

 Black Tea

o Unsweetened – Pure black tea that is naturally calorie free.
o Slightly Sweet – Lightly sweetened with fair trade and organic cane sugar.
o Peach – With a hint of juicy organic peach juice and organic cane sugar.
o Raspberry – With a splash of tart raspberry juice and dash of organic cane sugar.

 Green Tea

o Unsweetened – Pure green tea that is naturally calorie free.
o Slightly Sweet – Lightly sweetened with fair trade and organic cane sugar.
o Mint & Honey – Blend of organic peppermint and spearmint leaves with a touch of organic honey.

 Lemonades

o Pucker Up – The perfect blend of organic lemon juice and fair trade and organic cane sugar.

o Half & Half – A harmonious balance of iced tea and lemonade.

Each variety of tea is between 0 and 50 calories per serving, while Pucker Up and Half & Half are 80 and 60 calories per serving respectively. Third Street’s authentic brewing process creates deliciously full-bodied and robust iced teas perfect for any time of day. Third Street boasts some of the most stringent sustainability efforts in the industry, including the use of U.S. made bottle and case packaging.

“We like to partner with brands who share our core values — our commitment to quality, responsible sourcing and to making a difference through business,” said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market.

“Third Street does just that, while producing natural and organic beverages shoppers can feel good about.”

Third Street is also a recipient of Whole Foods Market’s Local Producer Loan Program, a program Whole Foods Market launched to help small, independent suppliers grow their business through low-interest loans.

Third Street’s 14 oz. ice teas and lemonades will be available exclusively in Whole Foods Market stores nationwide beginning in April and will retail for $1.99. For more information, please visit www.thirdstreetchai.com.

ABOUT THIRD STREET INC.

Founded in 1995, Third Street developed the first Organic and Fair Trade chai concentrates in 2001 and has been micro-brewing teas for the natural product and specialty coffee markets ever since. A Louisville, Colorado-based company, Third Street teas and beverages are authentically brewed and crafted with great attention to detail. Committed to ingredients and practices that are good for people and the plant, Third Street’s brewing facility is wind-powered, and the company composts ingredients with local organic farmers in Boulder County. www.thirdstreetchai.com.