CINCINNATI — VLiNG, LLC announces the national launch of VLiNG® Mixers, a premium hydration, slightly carbonated beverage, hand-crafted specifically to mix with spirits, through a partnership with The Kroger Company. As the first national retailer to distribute this line of refreshing, electrolyte enhanced, low calorie, low carb and caffeine-free mixer, Kroger’s acknowledges the growth of premium hydration and a growing demand to bridge the gap between health & refreshment. The immediate distribution in approximately 1,800 Kroger Company stores makes VLiNG® Mixers available to millions of people across the country.
CEO of VLiNG, Fritz Berghausen commented; “This is a big step in the evolution of our brand. VLiNG is focused on creating a product consumers need and building an industry awareness of our product. Kroger’s confidence in our brand, in the hydration benefit it offers and in the consumer need to have an option to sugary mixers on the shelf validates premium hydration as a new & emerging category. Kroger’s desire to bring new products to the consumer reinforces our commitment to satisfying the consumer need.”
The Kroger Company is the largest grocery chain in the United States with over 2,400 stores in 31 states. Kroger stores under its umbrella include Kroger, King Soopers, Dillons Food Stores, Fry’s, Ralph’s and QFC.
“Premium hydration is something consumers are looking for more and more. VLiNG delivers that functionality across its four great tasting, lightly carbonated flavors; Cranberry Pomegranate, Citrus, Tonic Water and Soda Water. Partnering with Kroger allows us to showcase our product with a big footprint and increase availability for the consumer at the same time” added Fritz Berghausen.
About VLiNG, LLC
VLiNG, LLC is a beverage company focused on delivering healthy premium hydration. Through its line of VLiNG Mixers, the company offers electrolyte enhanced, low-calorie, low-carb and no caffeine beverages in four great tasting, lightly carbonated flavors; Cranberry-Pomegranate, Citrus, Tonic and Soda Water. Mixed with sprits the consumer stays hydrated while enjoying an adult beverage or alone, VLiNG makes a great alternative to other electrolyte enhanced or carbonated beverages.