IRVINE, Calif. — True Drinks, Inc. (OTC BB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that their healthy children’s drink will be sold in 280 Wal-Mart Stores across the US.
True Drinks will now have AquaBall Naturally Flavored water available in the largest retailer in the world, announcing their partnership with Wal-Mart Stores. Both the AquaBall Fruit Punch and Grape 6-packs will be available in stores across the US starting in early September. This brings another new channel of distribution to AquaBall Naturally Flavored water with the entry to the large volume Mass Merchandiser channel, complimenting the current grocery, c-store, drug, and club business they have developed the past two years.
“Wal-Mart is the pinnacle of retail partnerships and it speaks to their commitment to providing healthy drink options to children throughout the country as well as the importance of sourcing products made in US”, say Lance Leonard CEO of True Drinks Inc., “We built this company specifically to change the environment of high sugar drinks marketed toward children, our partnership with Wal-Mart Stores validates this mission and allows for our brand to be sold at the largest retailer in the world.”
Kevin Sherman, CMO True Drinks Inc. added, “This is a time of inflection for True Drinks Inc. We have established business partnerships with the countries largest retailers allowing access to AquaBall to millions of consumers each week, our ability to capture share within the category and change to status quo will result in a healthier world and reward our company for offering solutions for childhood obesity, juvenile diabetes, and other health related epidemics related to sugary beverages.”
About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBallTM is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBallTM is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers are kids, young adults, and their guardians, who are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.
About Wal-Mart Stores
Wal-Mart helps people around the world save money and live better — anytime and anywhere — in retail stores, online and through their mobile devices. Each week, more than 245 million customers and members visit our nearly 11,000 stores under 71 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2014 sales of approximately $473 billion, Wal-Mart employs 2.2 million associates worldwide.