Los Angeles, CA – August 5, 2015: Caliwater Cactus Water, the original and leading cactus water, has expanded its distribution through UNFI (United Natural Foods Inc.) to two additional distribution centers: Moreno Valley in Southern California and Rocklin in Northern California. Both the 1 liter and the 330 ml will be available.
In March 2015, Caliwater gained distribution through UNFI’s Aurora, Colo. location making it available at Whole Foods Market’s Rocky Mountain Region, which has stores in Colorado, Kansas, New Mexico, Utah and El Paso, Texas. Based on Caliwater’s performance, UNFI has added Caliwater to additional points of distribution. UNFI is the leading retailer of natural and organic foods located throughout North America and the U.K.
“It is very exciting that we are able to increase Caliwater’s reach throughout California with these two new UNFI distribution centers. We are pleased to provide new customers with the chance to taste Caliwater and continue to service our current clients in additional retail locations,” says Matt McKee, co-founder of Caliwater. “This is a marathon, not a sprint and we are managing our expansion methodically. UNFI has been a huge help in that process.”
Caliwater contains fewer calories and less sugar than all of the leading coconut waters and aloe juices currently on the market. The beverage contains prickly pear cactus, which is the only superfruit that contains all 24 of the rare and potent antioxidants known as betalains, which offer unique beauty benefits for the skin. Additionally, Caliwater delivers five naturally occurring electrolytes, as well as prickly pear cactus extract, which has been shown through clinical trials to relieve the symptoms of a hangover (Tulane Health Sciences Center, Dr. Jeff Wiese, 2004).
Caliwater is available at gourmet/health food stores, and top-tier retailers in the U.S., as well as online at DrinkCaliwater.com and Amazon.com.
Caliwater utilizes the expertise of Ramsey, N.J. based Cascadia Managing Brands to develop and deploy its sales, marketing and distribution strategy.
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About United Natural Foods
United Natural Foods, Inc. (http://www.unfi.com) carries and distributes over 80,000 products to more than 40,000 customer locations throughout the United States and Canada. The Company serves a wide variety of retail formats including conventional supermarket chains, natural product superstores, independent retail operators and the food service channel. For more information on United Natural Foods, Inc., visit the Company’s website atwww.unfi.com.
Inspired by the exotic elements growing wildly around us, Caliwater set out to find a way to bring the incredibly beneficial nutrients of the prickly pear cactus to consumers with delicious simplicity and the ultimate hydration in mind. Caliwater is defined by a drive to create innovative, fresh, functional beverages that connect consumers to the earth and to one another. As a Non-GMO Project Verified, gluten-free, vegan and certified OU Kosher beverage, it contains zero fat and 100 percent natural ingredients with no preservatives.