Happy Tree Announces Distribution Gains and Non-GMO Project Verification

Happy Tree Bottle Image - Nov 2015 copyNEW YORK, Nov. 19, 2015 /PRNewswire/ — Happy Tree, innovator of the first cold pressed/HPP maple water, has expanded to Whole Foods Market’s Mid-Atlantic and North Atlantic regions, all of HEB’s Central Market locations in Texas, as well as online grocer Fresh Direct.  With Whole Foods Market, this increases the leading maple water brand’s presence to over 200 stores across seven regions – Northeast, North Atlantic, Mid-Atlantic, Southwest, South Pacific, Northern California and Pacific Northwest.  In addition, Happy Tree is now available on Amazon.com, offering consumers the convenience of being able to order Happy Tree delivered right to their door anywhere in the country.

All of Happy Tree’s products are certified organic and the full product line recently received Non-GMO Project verification.  Non-GMO Project verified is the fastest growing label in the natural products industry, representing more than $13 billion in annual sales, and is the most trusted sign that a product comes from best practices for GMO avoidance.  New Happy Tree labels with the Non-GMO Project seal will begin to appear on shelves nationwide over the coming weeks.

“Since we launched Happy Tree less than two years ago, the maple water category has grown quicker than coconut water did back in 2004-2005,” explained Will Finkelstein, CFO.  “With the popularity of our Original and now our Lemon maple water, and a broader awareness of the benefits of treewaters, we expect the size of the maple water category to continue to exceed the coconut water category when comparing similar time periods from their early years.”

Happy Tree’s mission is to redefine healthy hydration by offering uncompromising consumers a complete all-day natural hydration beverage: revitalizing nutrients and hydrating electrolytes, with great taste and half the calories and sugar of coconut water, and at a price point accessible to all.

Click to Tweet .@drinkhappytree reports expansion into @WholeFoods Mid-Atlantic and North Atlantic regions, HEB’s @CentralMarket, @Amazon and @FreshDirect

About Happy Tree
Launched in 2014 by brothers Ari and Chaim Tolwin, Happy Tree is the innovator of the first cold pressed/HPP, organic maple water and is the leading brand in the fast-growing maple water category in the U.S.  Happy Tree is currently available at leading natural and specialty stores including Whole Foods Market, The Fresh Market, Natural Grocers Vitamin Cottage, Gelson’s, Bristol Farms, Central Market and Fairway, as well as online at Amazon.com and Fresh Direct.  To learn more about Happy Tree, please visitwww.drinkhappytree.com or connect on Facebook, Twitter or Instagram.